Launching April 19 at 11am CST
We proudly present our newest collaboration, Roots Studio x JuJuBe. Roots Studio connects brands to indigenous artists who create cultural art bringing deep meaning to each style. Featuring artists across South Asia, each design not only helps continue their heritage but also provides a sustainable source of income to their family and community.
Roots Studio bridges indigenous communities to the global market through respect, reciprocity, and remuneration. This collaboration highlights the authentic work of indigenous artists, while creating a sustainable source of income for their communities.
A collection designed with a purpose—shop The Roots Studio x JuJuBe Collection.
Proceeds from this collection of heritage art directly benefit the artist and their community. Art with a conscience …
How does it work? From the profits provided, an estimated 20% go to the artist while 80% is put into a community fund, where the village prioritizes how it can best be used to benefit their people, such as a dividend for every participating artist.
About the Bhil Tribe:
The Bhil tribe is an ethnic group inhabiting the Western part of Central India. Well over 1.5 million Bhil’s live as marginal farmers in almost 2000 villages, yet many have also migrated into cities too. Members of the Bhil tribe possess a vast array of rich customs and traditions connected to their land and agrarian roots. Bhil people record history by decorating the walls and floors of their houses. Their distinctive “pointillist” art features multiple layers of symbolism. Inspired by kernels of maize – the Bhil’s staple crop – each group of dots often represent an ancestor, prayer, story, memory, or tradition. Each artist composes dots in distinctive patterns encoding their design with their unique signatures.
Sunbeam with Dotted Diamond lining by Ramesh Katara
Rise and shine with the soft yellow of Sunbeam. Inside this warm Chromatics pastel, you’ll find our coordinating Dotted Diamond lining created by indigenous artist Ramesh Katara and then represented by Roots Studio. Inspired by kernels of maize - the Bhil’s staple crop, each “pointillist” dot joins another in wavelike ripples from one diamond to the next. Various shades of muted yellows and greens are skillfully painted into a symphony of multihued and rhythmic dots symbolizing stories, prayers, ancestors, memories, and traditions. Adorned with satin gold hardware, this print echoes indigenous brilliance from generations past to present.
Free coin purse with $100 spent on this release (one  per household & while supplies last).
Limit of 2 per style per household applies until midnight CST on launch night.
Multiple orders will combine for shipping.
No coupon codes or discounts may be applied to this new release.
Sorry, NO cancelations, refunds, returns, or exchanges are allowed for these items.
*Please put any requests in the order notes.* If it is not in the order notes, it will not be seen. This includes any requests for shipping, packaging, print placement, you name it. Please help us by adding any notes for your order directly in the box labeled "special instructions for seller".
We will choose the best placement possible based on your requests found in your order notes. Print placement requests are not guaranteed. We aim to meet every requests.
Due to the circumstances, we cannot accommodate requests for photos for this release. We try very hard to meet all requests in the best way. Feel free to leave a detailed note in your order.
It is helpful to leave a note if you plan to place multiple orders to be combined.
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Thank you for shopping with us!! We truly appreciate you choosing South Coast Baby.